Taking Live Radio to a New Level

Do you have your favorite morning radio program that gets you revved and going each and every day? You know the one, with the disc jockey that is informative and witty, or is yours wild and out of control, one of those “Morning Zoo” types? Radio personalities continue to thrive in many markets due to their charisma, morning-person appeal, and readiness to tackle subjects as varied as the presidential campaigns to the newest Britney Spears snafoo. Radio personalities seem to have enough personality to transcend the two-dimensional medium, so that listeners can almost visualize their facial expressions as they riff on some current topic or perhaps grill a naïve call-in listener who doesn’t really know what they’re getting themselves into. Exciting new innovations in live broadband media broadcasting are allowing today’s DJs more options than ever before, using the Internet as a new and exciting, offshoot medium, filled with seemingly endless possibilities.

Many radio station managers, producers, and programming directors, are excited about the new options that are becoming available due to ever-evolving broadband technologies. Imagine, guy or gal-on-the-street interviews that are actually live and broadcast from the street corner as they are taking place. This might be a nightmare for network censors, but the realism and spontaneity would be present like never before. With multi-camera capability, split screen views could show the DJ as interviewer as well as the Joe or Jane Shmo chosen as interviewee. Online audience listeners now become viewers, and no longer need to imagine what is happening visually for they can now view it in real time on their computer monitor, laptop screen, and even mobile phone. The level of interactivity has been heightened as well. Morning show switchboards are now competing with Internet viewers, chatting with their favorite DJ, some even broadcasting their own image with personal webcam technology. Listeners who have never called in to a radio show in the past will surely feel drawn to participate in the action, due to the personal feel that live-image streaming capability provides.

National and local radio stations are entering the broadband broadcasting market in hopes of keeping their listeners interested and listening, as many believe radio has suffered from the influx of satellite and Internet radio stations. Perhaps the best option for tried and true, radio programming, is to be adaptable and change with budding new innovations made available through the research and development of broadband communications companies like Whiteblox, who have made it their business to improve media and entertainment in new and imaginative ways.

About the Author: Gregory Demetriades is Chief Executive Officer of Whiteblox, a leading provider of integrated broadband video solutions.

Broadband Helps With Business Communications

Communications have been an expensive hurdle for small and large businesses alike for many decades. Employee communication for large corporations often resulted in expensive, once or twice yearly conferences involving the convergence of employees from various branches across the United States and sometimes the world, depending on their size. These sort of large business meetings or conferences required high expenditures from companies’ ever-tightening budgets, and in actuality often became vacations of sorts for employees with no real work getting done. On premises communications were often limited to memos through interoffice mailings or messengers, and were costly to maintain. In business, where time is money, new solutions to help expedite communication needs are extremely invaluable and sorely needed.

With advancing computer and internet technologies growing exponentially, monthly, yearly, and even daily since the internet boom of the 1990s, surely a solution would become available that would cut costs, speed up processes, and surpass the impersonality of conference calls, all inclusive interoffice memos, and emails. Enter emerging broadband technology with its possibilities and promises. With the intervention of broadband solutions, a myriad of options are becoming available to corporations and businesses, large and small, providing opportunities for interactivity among geographically separated divisions that were never before possible because they were not financially feasible. Now biyearly conferences are becoming unnecessary expenditures of the past, as are bimonthly conference calls. With solutions offered by cutting-edge, pioneering companies such as Whiteblox, businesses are being afforded the ability to connect like never before with not only workers and management within their companies, but engaging with new clients located zip codes, time zones, and even continents away. The personal touches provided by video capturing devices paired with streaming video and real time interactivity are becoming ways in which companies can attract a larger, technology-savvy client base, easily squirreling them away from competing companies stymied by fading communication technologies of yesteryear.

Keeping clientele, employees, and stockholders up to date with all the emerging news within the company and how new developments affect the bottom line can be as easy as pointing a camera and letting “tape” roll. Broadcasting news of mergers, new operation procedures, or even morale-boosting conversations with executive officers can be done in real-time, allowing for immediate results, increasing profit margins and company productivity instantaneously. Companies hoping to become more involved in the global marketplace cannot afford to pass up the exciting new opportunities broadband technologies provide.

About the Author: Gregory Demetriades is Chief Executive Officer of Whiteblox, a leading provider of integrated broadband video solutions.